Classical surrealism broke all possible boundaries when it broke onto the art scene. Rules on what defined art's "subject" became irrelevant. Links to the real world became tenuous at best - usually, surrealist work bears only fleeting shapes of semblance with the real world. In the mid-20th century, as surrealism took shape, technology as we know it in the early 21st century was beyond the wildest dreams of virtually all humans, so tools of surrealistic expression were limited, at least by our standards. Paint on canvas, or some variation of that, was the main tool of choice. Though the subjects became outlandish and imaginary, the tools used to depict those outlandish subjects hadn't changed in a fundamental way. Half a century on, technology has changed so drastically and so quickly, that all modes of expression are now faced with near limitless opportunity to change, combine, and mutate styles within artistic disciplines. This is very much the case with regards to advertising art where one can see some very innovative things being done to capture the public attention. Many components are used in a very clever way of both art and technology creating massurreal art in a real life situation.
So until humanity's experiment is somehow reset into a whole new paradigm of existance, art as we know it here in the 21st century has been changed forever. The days of classical surrealism are over. Or rather, to be more specific, the days of surrealism as "art nouveau," or the newest level of possibility on the art stage, are over. When art of any kind is divided into movements or styles, those defining traits tend to boil down to certain artists making certain kinds of work at a particular time, in light of specific cultural and artistic realities.
Massurrealism is executed using 21st century technological mass media. In this case mass media can mean social media, videos etc, and it can also mean media which are mass produced items, i.e. common, easily purchased items. This can include something as commonplace as hair care products. A metro stop ad is created to activate each time a train approaches the station, becoming momentarily "alive" to those waiting on the platform, emulating an experience simular to the protagonists experience from an episode from the classic TV series "The Twilight Zone" .
So until humanity's experiment is somehow reset into a whole new paradigm of existence, art as we know it here in the 21st century has been changed forever. The days of classical surrealism are over. Or rather, to be more specific, the days of surrealism as "art nouveau," or the newest level of possibility on the art stage, are over. Massurrealism is executed using 21st century technological mass media. In this case mass media can mean social media, videos etc, and it can also mean media which are mass produced items, i.e. common, easily purchased items. This can include something as commonplace as hair care products. When people create what some may think are surrealistic images using the tools they have at hand in the modern day (computers, smartphones, digital manipulation, common mass produced items) it seems safe to say it could be called massurrealistic art. With so much of massurrealism arising from seemingly mundane, common objects and technologies in our modern world, the connection of art with the everyday objects and experiences around us is deeply impactful. Art rooted in universal, shared experiences allows for the possibility of continuous, ongoing creativity for many many people, not just the bourgeois elite of society. One of the truest measures of art's impact is its real life effect. If a song, film, book or poem continually commands memory and attention to itself long after first seeing, hearing or reading it, it seems safe to consider that art. Good art can resurface again and again, inciting conversation after conversation as the world around us changes in light of its fresh perspective.
The above video examples are a natural reflection of the ubiquity of communication technology, and also inherently massurrealist. In reality, a huge amount of work produced in the early 21st century is of this nature - our Western world is comprised of vastly advanced technological marvels which are constantly being moulded into art by the forward thinking artists of our time. Art in traditional styles is still made all the time, of course, by amateurs and professionals alike, but the cutting edge of art, those on the cusp of new frontiers, are today illustrating as many realities and subjective contexts literally transformed from fantasy imagery into our modern day reality. In this way, massurrealist art in all forms successfully highlights inherent absurdity. Our culture's technology has become quite advanced. Things we take for granted such as Instant cross-global communication would be seen as magic or witchcraft 200 years ago, and science fiction 80 years ago, and yet this fiction is now our reality. Massurrealism helps us understand our situation for what it is - the quest to know the difference between technology and subjective truth.•
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